Intelligence Squared US

TUESDAY, APRIL 13, 2010

ORGANIC FOOD IS MARKETING HYPE

About This Debate

Eating organic used to be a fringe commitment. Not anymore. The idea that the adage “you are what you eat” actually has merit – that America’s industrialized food system is making consumers – literally, consumers – obese, diabetic and primed for heart disease – has converted millions of us into pursuers of the American Organic Dream: Eat Organic To Live Longer and Better.

But many aren’t buying it. Most consumers, for example. Although sales of organic food increased sixfold over the last decade, organics are still a tiny fraction of the food Americans eat. Perhaps that’s because organic food can cost up to twice as much as conventionally grown? Perhaps it’s because – as critics of the organic food movement argue – there’s just not a lot of solid evidence that going organic makes you any healthier. This side says the race by food makers to slap labels like “farm-grown,” “free-range,” and “all natural” is more about catching a fad than upgrading our food in any meaningful way.

Should we all go organic, and pay the extra that it costs, because few things are more important than our health? Or is the organic movement, and the firms cashing in on it, hawking a hoax, or at least grossly overstating the biological benefits to be had when the chicken that we eat is raised with some more legroom?

The Panel

For The Motion

  • Dennis Avery
    Dennis Avery
    FOR THE MOTION
    Dennis Avery
    is director of the Hudson Institute’s Center for Global Food Issues. From 1980-1988, he served as an agricultural analyst for the U.S. Department of State, where he was responsible for assessing the foreign-policy implications of food and farming developments worldwide
  • Blake Hurst
    Blake Hurst
    FOR THE MOTION
    Blake Hurst
    and his wife Julie raise corn and soybeans with 7 family members on a farm in northwest Missouri. They've farmed for over 30 years. Hurst is also a freelance writer, and has had articles published in numerous periodicals, including the Wall Street Journal, Wilson Quarterly, and the American.
  • John Krebs
    John Krebs
    FOR THE MOTION
    John Krebs
    Krebs is the principal of Jesus College, Oxford, and is the former chairman of the Food Standards Agency in the UK. He was appointed to the House of Lords as an independent crossbencher in 2007.

Against The Motion

  • Charles Benbrook
    Charles Benbrook
    AGAINST THE MOTION
    Charles Benbrook
    serves as the chief scientist of The Organic Center. He has worked in Washington, D.C. on agricultural policy, science and regulatory issues from 1979 through 1997. Benbrook served as the agricultural staff expert on the Council for Environmental Quality; the executive director of the Subcommittee on Department Operations, Research, and Foreign Agriculture, U.S. House of Representatives; and the executive director, Board on Agriculture of the National Academy of Sciences.
  • Urvashi Rangan
    Urvashi Rangan
    AGAINST THE MOTION
    Urvashi Rangan
    is the director of Technical Policy for Consumers Union. Rangan joined Consumers Union in 1999 and developed the ratings system, database and website for evaluating environmental labels.
  • Jeffrey Steingarten
    Jeffrey Steingarten
    AGAINST THE MOTION
    Jeffrey Steingarten
    trained to become a food writer at Harvard College, Harvard Law School, the Massachusetts Institute of Technology, and the Harvard Lampoon. For the past eight years he has been the internationally feared and acclaimed food critic of Vogue magazine.

Moderator

John Donovan is a correspondent for ABC News Nightline. He has served as ABC White House Correspondent, along with postings in Moscow, London, Jerusalem and Amman.

Poll Results

Pre-Debate Poll Results
21% For | 45% Against | 34%

Post Debate Poll Results
21% For | 69% Against | 10%

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